Tag Archives: wineries

Mastering D to C: What all wineries can all learn from the 2012 Napa Valley Visitor Study

Even if you’re not a winery located in the Napa Valley, it’s worth taking a look at the latest visitor report conducted by Destination Analysts on behalf of Visit Napa Valley.  In 2012 the tourist board commissioned a year-long study to learn more about who is coming to Napa and share important learnings with the […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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Is Rioja ready for wine tourism?

After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]

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