Tag Archives: wine tourism

The other biggest opportunity in the wine business

Marketing tips for wineries in the hospitality business The US Travel Association estimates that 27 million* Americans travel each year for the purposes of culinary or wine-related tourism.  This is a big number, and it’s certainly big enough for many wineries to realize the opportunity and decide whether some fine-tuning is needed in their marketing […]

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Is Rioja ready for wine tourism?

After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]

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Wine tourism is increasingly being sought out by travelers. But, is the wine industry ready?

When you combine tourism with wine, what do you get?  Well, it’s called “wine tourism”, “vinotourism” or “oenotourism”. It’s an opportunity for both the tourism and wine industries to connect. For this to happen, much of the wine industry may need to think about their businesses differently, as not only producers of wine but how […]

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