Tag Archives: travel

Mobile websites: An absolute must for tourism & hospitality brands

No one can deny that mobile phone usage is skyrocketing. An astounding 90% of US travelers say they use their mobile phones when vacationing domestically or abroad. This is according to TripAdvisor’s TripBarometer, released last month. The study also revealed that 91% of travelers globally say they use their smartphones on vacation, and most frequently […]

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Virgin Atlantic tells the industry why they are shifting money from advertising to PR and social

2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry.   Discussions around “the year of mobile”, a term that has been repeated like a broken record […]

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The other biggest opportunity in the wine business

Marketing tips for wineries in the hospitality business The US Travel Association estimates that 27 million* Americans travel each year for the purposes of culinary or wine-related tourism.  This is a big number, and it’s certainly big enough for many wineries to realize the opportunity and decide whether some fine-tuning is needed in their marketing […]

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Saint-Martin/St Maarten, a European Paradise in the Caribbean – Who knew? What impression is your destination giving travelers online?

Last week I had the opportunity to visit Saint-Martin/St Maarten on a business trip and was amazed at what the destination has to offer. As a huge fan of Europe, and also of the Caribbean, this place ranks very highly on my list. My expectations were completely surpassed by the people, food, beaches and unique […]

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