Tag Archives: Tag2

Michael Mondavi on the trip that inspired a global wine business

Believe it or not, when Michael Mondavi first traveled the country promoting Robert Mondavi Winery in the 1960s, he was commonly asked, “Robert who?” followed by “Is that a Chinese restaurant?” I had to chuckle – even big names like this start somewhere. I’ve always been in awe of entrepreneurs, no matter what their line […]

1 Comment Continue Reading →

The other biggest opportunity in the wine business

Marketing tips for wineries in the hospitality business The US Travel Association estimates that 27 million* Americans travel each year for the purposes of culinary or wine-related tourism.  This is a big number, and it’s certainly big enough for many wineries to realize the opportunity and decide whether some fine-tuning is needed in their marketing […]

Leave a Comment Continue Reading →