Tag Archives: storytelling

Why you should let social strategy and storytelling lead your marketing and PR

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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More lessons from the Video Bootcamp – Finding a character, and it doesn’t have to be a person

After surviving two days of shooting and editing my first clip we were sent out again armed with our cameras to find our next story. We had 3 hours to find a story, shoot and lay out the clip in Final Cut. After searching for a while I went to Union Square. I chatted with […]

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Never underestimate the power of great storytelling: Online Video Tips and Tricks from the Pros

Online video is a competitive environment. You must hook the viewer from the start and keep them hooked all the way through. If you’ve read my other posts on this you’ll know you only have 10 seconds to get them hooked before 80% of your viewers will stop watching. In the world of online video, […]

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