Tag Archives: Social Media

Busy building a business, but are you listening?

Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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Never Say Never: Why Justin Bieber is the perfect marketing example for startups

A year or so ago noone knew who this guy was. How did a 14 year old from a small town in Canada become a massive global brand in only a few years? I finally gave in a few weeks ago and watched his movie, Never Say Never. I have to say, I was impressed. […]

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VIDEO: $4 million to $45 million in revenue in only 5 years: Gary Vaynerchuk explains why social media works

If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee)  Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams.  That is when I launched Sugarfly. Largely […]

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Sugarfly’s social media tips & tricks

10 of the biggest mistakes brands make with social media People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing.   Social media: Facebook, Twitter, Foursquare, […]

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Why you should let social strategy and storytelling lead your marketing and PR

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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VIDEO: The most tourism dependent region in the world discusses social media at ATME’s Travel Marketing Forecast

Social media and mobile marketing were hot topics at the annual ATME Travel Marketing Forecast that was held this week in New York. Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization discussed the power of social media and how it will drive marketing plans for the Caribbean brand. Some interesting points to […]

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The food truck marketing phenomenon: Luxury brands take it to the streets

What are luxury brands doing these days to cut through the clutter?  This year we’ve seen high end brands flock to street promotions involving branded food trucks and Twitter.  We’re not talking about any trucks, but high end trucks with fully operating kitchens or mobile bakeries.  From New York to Los Angeles, Chicago, Philadelphia, Portland […]

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