Tag Archives: Social Media

What wineries should know about social media

Best practices for social media By Mindy Joyce It amazes me how much social media has changed the game for small businesses. Finally you are on the same playing field as companies (yes, that means wineries) with a much larger marketing presence, and budget. There are no longer any barriers to get people to learn […]

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Is your website ready for e-commerce? Best practices for website home pages

Is your website setting the best impression for your brand? Don’t forget that someone visiting your site for the first time is no different from a first date. Why wouldn’t you want to look your best? Paying attention to what your website communicates and how you guide the user to buy your wines is not […]

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Why aren’t more wine brands tapping into the lucrative female “millennial” market?

It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies?  For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry.  It’s clear that […]

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What female domination of social media means for marketers & the death of demographics

Watching this TED clip recently from a speech delivered by media researcher Johanna Blakley reminded me of two important lessons for marketers: Visiting social networking sites is the number one activity on the web and women outnumber men on almost all significant social media networks.  To reach women you need to be engaging with them […]

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Busy building a business, but are you listening?

Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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Never Say Never: Why Justin Bieber is the perfect marketing example for startups

A year or so ago noone knew who this guy was. How did a 14 year old from a small town in Canada become a massive global brand in only a few years? I finally gave in a few weeks ago and watched his movie, Never Say Never. I have to say, I was impressed. […]

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VIDEO: $4 million to $45 million in revenue in only 5 years: Gary Vaynerchuk explains why social media works

If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee)  Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams.  That is when I launched Sugarfly. Largely […]

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Sugarfly’s social media tips & tricks

10 of the biggest mistakes brands make with social media People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing.   Social media: Facebook, Twitter, Foursquare, […]

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Why you should let social strategy and storytelling lead your marketing and PR

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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