Tag Archives: small business

As seen on American Express OPEN Forum: 5 Biggest Mistakes Small Businesses Make With Group-Buying Sites

I’m thrilled to be a guest contributor to American Express’s small business site, OPEN Forum. I wrote this article specifically to help small business owners avoid the mistakes I have seen so many times through working with group buying and local deals sites. Apr 21, 2011 -Group-buying or local deal sites like Groupon are meant […]

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Deals, deals, deals: The Group Buying Phenomenon

Discounting is nothing new, but what this does for the first time is create a big resurgence in “mom and pop” businesses. Many of these small businesses were challenged to survive when, either through the recession or lack of marketing budgets, they lost their market share to bigger retailers and malls. Group buying sites allow them to capture market share, ensure customers on typically quieter times/need periods, and attract hundreds, or often times thousands of new customers in their city very quickly. Shoppers love it because not only are they getting a great deal, but they are finding out about new things they have never tried before, and often get better service and a better experience overall than they would have with a big chain.

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Planting seeds and other tips for small businesses

You never know who you will meet and who will introduce you to your next client, business partner, or someone you will learn something from. Be sure to follow up on every contact and also don’t be afraid to ask people for their advice and recommendations on who they think you should talk to.

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