Tag Archives: PhoCusWright

Mobile + Social = A dream come true for marketers

With new travel-related apps launching every day, and social “check-ins” on location-based apps such as Foursquare becoming more mainstream, how big is the opportunity to engage travelers while they’re on the go? Probably the biggest thing that has ever happened to the industry… Mobile usage is taking off & the mobile world is coming: In […]

1 Comment Continue Reading →

Share is the new search: Social strategies for the travel industry

“Social is underhyped..it’s a big deal. Share IS the new search,” said Rich Barton, founder of Expedia, chairman of TravelPost and Co-founder & Chairman of Zillow.com. “Facebook should be part of everyone’s strategy“… “Social networks are the most powerful thing that has happened to the web since it’s launch.” Rob Solomon, COO of Groupon, now […]

1 Comment Continue Reading →

Valuable insights for the travel industry: Change your strategy, or else

I’ve spent the past week at what I consider an incredibly valuable “sneak peek” into what’s ahead in the travel industry. The PhoCusWright Conference is a crystal ball of predictions, insights and a reality-check for marketers. Here are my top takeaways from the conference: 1. Change your strategy now, or else Travelers today connect and […]

3 Comments Continue Reading →

Making it to the Class of 35 @ The PhoCusWright Conference

As an entrepreneur myself, I’ve always been impressed by other entrepreneurs, innovators and people that inspire me. This combined with a love of the online travel industry means I’ve been to almost every industry conference and there’s one I keep coming back to. That is the PhoCusWright Conference. It is the brainchild of Philip Wolf, […]

Leave a Comment Continue Reading →