Tag Archives: Napa Valley

A rising tide raises all boats: The wine tourism industry gets a wake up call from Michael Mondavi

Last month I went to the first Wine Tourism Conference –  a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference.  For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]

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Wine tourism is increasingly being sought out by travelers. But, is the wine industry ready?

When you combine tourism with wine, what do you get?  Well, it’s called “wine tourism”, “vinotourism” or “oenotourism”. It’s an opportunity for both the tourism and wine industries to connect. For this to happen, much of the wine industry may need to think about their businesses differently, as not only producers of wine but how […]

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