Tag Archives: marketing

VIDEO: The most tourism dependent region in the world discusses social media at ATME’s Travel Marketing Forecast

Social media and mobile marketing were hot topics at the annual ATME Travel Marketing Forecast that was held this week in New York. Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization discussed the power of social media and how it will drive marketing plans for the Caribbean brand. Some interesting points to […]

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What does Google Offers mean for other group buying sites?

We all heard the news this week from Google confirming the launch of Google Offers – likely to be the biggest Groupon clone of them all. Google is planning to work with businesses on promotional deals and email a new offer daily to customers. With Google Places they do have have a substantial list of […]

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Saint-Martin/St Maarten, a European Paradise in the Caribbean – Who knew? What impression is your destination giving travelers online?

Last week I had the opportunity to visit Saint-Martin/St Maarten on a business trip and was amazed at what the destination has to offer. As a huge fan of Europe, and also of the Caribbean, this place ranks very highly on my list. My expectations were completely surpassed by the people, food, beaches and unique […]

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Icebreaker: Creating a paradigm shift for a product and an industry

People often ask me which companies I think have done a good job at branding, and about those that have gone a step further and created a paradigm shift in their industry.   Going outside of my usual realm of examples of online companies, I love to talk about Icebreaker as a great example of […]

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The food truck marketing phenomenon: Luxury brands take it to the streets

What are luxury brands doing these days to cut through the clutter?  This year we’ve seen high end brands flock to street promotions involving branded food trucks and Twitter.  We’re not talking about any trucks, but high end trucks with fully operating kitchens or mobile bakeries.  From New York to Los Angeles, Chicago, Philadelphia, Portland […]

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10 Startling Facts About Online Video You Should Know

I recently went through an intensive video production “bootcamp”, and finally mastered how to shoot, edit and produce quality clips for the web that will get watched. I had always wanted to produce my own video content and this course was incredible. Of course, I knew online video content was important and that it does, […]

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Restauranteurs Reveal Marketing & PR Secrets at the NYC Wine & Food Festival

Many restaurant are checking Twitter while you are in their restaurant. Michael White (from Marea, on another panel) even mentioned changing a chair when someone complained about it on Twitter during dinner. Many of them see it as a great tool for being able to listen to what your guests are saying.

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Deals, deals, deals: The Group Buying Phenomenon

Discounting is nothing new, but what this does for the first time is create a big resurgence in “mom and pop” businesses. Many of these small businesses were challenged to survive when, either through the recession or lack of marketing budgets, they lost their market share to bigger retailers and malls. Group buying sites allow them to capture market share, ensure customers on typically quieter times/need periods, and attract hundreds, or often times thousands of new customers in their city very quickly. Shoppers love it because not only are they getting a great deal, but they are finding out about new things they have never tried before, and often get better service and a better experience overall than they would have with a big chain.

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Be a sales superstar – 20 tips from a pro

Janet explains that too many people just want a one night stand and think their work is done after the sale. You must follow up, propose new ideas or new products and show you are thinking of the client’s needs. It is much easier to get a repeat client than a new client in any business.

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Planting seeds and other tips for small businesses

You never know who you will meet and who will introduce you to your next client, business partner, or someone you will learn something from. Be sure to follow up on every contact and also don’t be afraid to ask people for their advice and recommendations on who they think you should talk to.

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