Tag Archives: group buying

Groupon Getaways: What luxury hotels need to know about group buying sites

Groupon knows what it’s doing.  It’s no surprise they partnered with Expedia to create Groupon Getaways.  I do wonder though, how the industry is faring with this.  The hotels featured in these offers are surprisingly good for the consumer, and the hotels involved may fill rooms, but I also wonder if they thought about maintaining […]

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As seen on American Express OPEN Forum: 5 Biggest Mistakes Small Businesses Make With Group-Buying Sites

I’m thrilled to be a guest contributor to American Express’s small business site, OPEN Forum. I wrote this article specifically to help small business owners avoid the mistakes I have seen so many times through working with group buying and local deals sites. Apr 21, 2011 -Group-buying or local deal sites like Groupon are meant […]

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What does Google Offers mean for other group buying sites?

We all heard the news this week from Google confirming the launch of Google Offers – likely to be the biggest Groupon clone of them all. Google is planning to work with businesses on promotional deals and email a new offer daily to customers. With Google Places they do have have a substantial list of […]

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Groupon: Fastest growing company ever “redefines travel”

To say that Groupon has taken the group buying space by storm over the past two years would be an understatement. It is a phenomenon that has swept across the US and the world and has defined the “group buying” market. It is impossible not to be impressed by these numbers. In the past 10 […]

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Valuable insights for the travel industry: Change your strategy, or else

I’ve spent the past week at what I consider an incredibly valuable “sneak peek” into what’s ahead in the travel industry. The PhoCusWright Conference is a crystal ball of predictions, insights and a reality-check for marketers. Here are my top takeaways from the conference: 1. Change your strategy now, or else Travelers today connect and […]

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Deals, deals, deals: The Group Buying Phenomenon

Discounting is nothing new, but what this does for the first time is create a big resurgence in “mom and pop” businesses. Many of these small businesses were challenged to survive when, either through the recession or lack of marketing budgets, they lost their market share to bigger retailers and malls. Group buying sites allow them to capture market share, ensure customers on typically quieter times/need periods, and attract hundreds, or often times thousands of new customers in their city very quickly. Shoppers love it because not only are they getting a great deal, but they are finding out about new things they have never tried before, and often get better service and a better experience overall than they would have with a big chain.

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