Best Practices for Telling your Brand Story By Mindy Joyce You can find high quality wines everywhere these days. On a daily basis the wine consumer is bombarded with options of what to buy, and where to buy it. From the bottle store, to the grocery store; restaurant wine lists to wine websites and offers […]
People often ask me which companies I think have done a good job at branding, and about those that have gone a step further and created a paradigm shift in their industry. Going outside of my usual realm of examples of online companies, I love to talk about Icebreaker as a great example of […]
A striking, good looking icon is very important and, as social media is quickly becoming the number one most influential (and inexpensive) way to raise brand awareness, this is a crucial consideration. You really need to think of all the ways you want to be seen. Every single usage.