Featured Posts

Recent News

Mobile + Social = A dream come true for marketers

With new travel-related apps launching every day, and social “check-ins” on location-based apps such as Foursquare becoming more mainstream, how big is the opportunity to engage travelers while they’re on the go? Probably the biggest thing that has ever happened to the industry… Mobile usage is taking off & the mobile world is coming: In […]

1 Comment Continue Reading →

Share is the new search: Social strategies for the travel industry

“Social is underhyped..it’s a big deal. Share IS the new search,” said Rich Barton, founder of Expedia, chairman of TravelPost and Co-founder & Chairman of Zillow.com. “Facebook should be part of everyone’s strategy“… “Social networks are the most powerful thing that has happened to the web since it’s launch.” Rob Solomon, COO of Groupon, now […]

1 Comment Continue Reading →

Valuable insights for the travel industry: Change your strategy, or else

I’ve spent the past week at what I consider an incredibly valuable “sneak peek” into what’s ahead in the travel industry. The PhoCusWright Conference is a crystal ball of predictions, insights and a reality-check for marketers. Here are my top takeaways from the conference: 1. Change your strategy now, or else Travelers today connect and […]

3 Comments Continue Reading →

More lessons from the Video Bootcamp – Finding a character, and it doesn’t have to be a person

After surviving two days of shooting and editing my first clip we were sent out again armed with our cameras to find our next story. We had 3 hours to find a story, shoot and lay out the clip in Final Cut. After searching for a while I went to Union Square. I chatted with […]

Leave a Comment Continue Reading →

Never underestimate the power of great storytelling: Online Video Tips and Tricks from the Pros

Online video is a competitive environment. You must hook the viewer from the start and keep them hooked all the way through. If you’ve read my other posts on this you’ll know you only have 10 seconds to get them hooked before 80% of your viewers will stop watching. In the world of online video, […]

1 Comment Continue Reading →

The Good and the Bad: My First Video + 10 More Tips

The bootcamp teachers were ruthless with my first video. The reason I’m showing you is so you too can see what is wrong and why. The main problems with this clip is not being aggressive enough, not following through on the sequences (close up, then wide shot, from the side etc). The assignment was to […]

Leave a Comment Continue Reading →

“Video is a language – There are rules”: 10 Tips for Shooting Great Video

Sad fact: Most videos fail due to picture quality, sound quality or lack of story There is much more to shooting great video than you think. You have about 10 seconds before 80% of the people that choose to click on your clip will stop watching. In the world of online video, there is no […]

Leave a Comment Continue Reading →

The Video Production Bootcamp: Travel Channel Style

Buzzing with ideas for my own travel show, (yes, it’s true) I had been secretly wanting to do the Travel Channel Academy (TCA) producer’s course ever since it started. Recently, when I dug into it, I learned that the TCA was canceled when TC was sold to Scripps Networks. After some more digging, I found […]

4 Comments Continue Reading →

10 Startling Facts About Online Video You Should Know

I recently went through an intensive video production “bootcamp”, and finally mastered how to shoot, edit and produce quality clips for the web that will get watched. I had always wanted to produce my own video content and this course was incredible. Of course, I knew online video content was important and that it does, […]

Leave a Comment Continue Reading →

Making it to the Class of 35 @ The PhoCusWright Conference

As an entrepreneur myself, I’ve always been impressed by other entrepreneurs, innovators and people that inspire me. This combined with a love of the online travel industry means I’ve been to almost every industry conference and there’s one I keep coming back to. That is the PhoCusWright Conference. It is the brainchild of Philip Wolf, […]

Leave a Comment Continue Reading →