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The secrets to building loyalty and securing future wine sales

Best practices for Wine Clubs By Mindy Joyce Loyalty programs work in any industry and the wine industry is no different. Wine clubs are of course created by many wineries to build brand loyalty, secure future sales revenue, and also grow the customer base through referrals and word of mouth. In a recent interview Sue Straight, […]

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Participating in a wine tasting event? Don’t make the mistake that most wineries do

Best Practices for customer acquisition By Mindy Joyce I’m sorry to say it, but there is no silver bullet for successful marketing. At the end of the day, increasing your sales and cultivating new customers all comes from one thing, data and information. This means gathering data and insights from your existing customers as well […]

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Best Practices for working with distributors, restaurants & retailers

Best Practices for ultra premium wineries that want to distribute to restaurants & retailers By Mindy Joyce Getting your head around how to sell to restaurants and retailers can seem daunting at first. There are a lot of considerations for a small winery, particularly around pricing, volume and how much time it takes to be successful. […]

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People need your wine for the holidays! How to gear up for your biggest sales season

By Mindy Joyce The wine industry as a whole takes this time of year pretty seriously. In October, November & December wine sales generally peak as people prepare for parties, celebrate with holiday dinners and buy gifts. As a wine seller you may want to start by creating a marketing calendar in advance. This can […]

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What wineries should know about social media

Best practices for social media By Mindy Joyce It amazes me how much social media has changed the game for small businesses. Finally you are on the same playing field as companies (yes, that means wineries) with a much larger marketing presence, and budget. There are no longer any barriers to get people to learn […]

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Playing with the big boys: Best practices for email marketing

Even with no physical storefront some of the most successful businesses online rely on email marketing to promote products and generate sales. Think of how companies like Amazon, Groupon, Gilt and Zappos use emails to reach out to potential customers with timely and relevant offers. Email marketing can be especially important when you are in […]

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Are you missing out on sales online? Best practices for website shopping carts

Even if you have a great website you could be missing out on sales if your shopping cart is lacking some basic elements. If the main purpose of your website is to sell wine, then you want to make the shopping cart easy to find from the home page. There shouldn’t be any confusion about […]

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Is your website ready for e-commerce? Best practices for website home pages

Is your website setting the best impression for your brand? Don’t forget that someone visiting your site for the first time is no different from a first date. Why wouldn’t you want to look your best? Paying attention to what your website communicates and how you guide the user to buy your wines is not […]

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Are celebrity endorsements really worth the expense and headaches?

The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands.  The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]

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Why aren’t more wine brands tapping into the lucrative female “millennial” market?

It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies?  For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry.  It’s clear that […]

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