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Mobile websites: An absolute must for tourism & hospitality brands

No one can deny that mobile phone usage is skyrocketing. An astounding 90% of US travelers say they use their mobile phones when vacationing domestically or abroad. This is according to TripAdvisor’s TripBarometer, released last month. The study also revealed that 91% of travelers globally say they use their smartphones on vacation, and most frequently […]

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What the wine industry can learn from the travel industry

The most common term we hear in the wine industry these days is “D to C” (Direct to Consumer) marketing. It is a hot topic because the statistics show it keeps increasing, but more than that –  it is a more attractive channel than traditional distributors because it leads to greater profitability, increased customer loyalty  – […]

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Virgin Atlantic tells the industry why they are shifting money from advertising to PR and social

2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry.   Discussions around “the year of mobile”, a term that has been repeated like a broken record […]

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The other biggest opportunity in the wine business

Marketing tips for wineries in the hospitality business The US Travel Association estimates that 27 million* Americans travel each year for the purposes of culinary or wine-related tourism.  This is a big number, and it’s certainly big enough for many wineries to realize the opportunity and decide whether some fine-tuning is needed in their marketing […]

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Is Rioja ready for wine tourism?

After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]

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Who’s doing what? Refresher on private sales & group buying for the travel category

Hot on the tail of a $40 million round of funding last week, Bloomspot have now started a new email called “Bloomspot Travel”. Even I am having a hard time keeping up with who is doing what in the private sales and group buying space in this category. Here is a refresher on some of […]

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Groupon Getaways: What luxury hotels need to know about group buying sites

Groupon knows what it’s doing.  It’s no surprise they partnered with Expedia to create Groupon Getaways.  I do wonder though, how the industry is faring with this.  The hotels featured in these offers are surprisingly good for the consumer, and the hotels involved may fill rooms, but I also wonder if they thought about maintaining […]

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Wine tourism is increasingly being sought out by travelers. But, is the wine industry ready?

When you combine tourism with wine, what do you get?  Well, it’s called “wine tourism”, “vinotourism” or “oenotourism”. It’s an opportunity for both the tourism and wine industries to connect. For this to happen, much of the wine industry may need to think about their businesses differently, as not only producers of wine but how […]

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Caesars is doing it and how you can too

Mobile social tips for hotels, restaurants, local deals sites, airlines, food trucks and destinations Today’s news from Caesars Entertainment is a good example of how major hotel chains are embracing mobile social strategies. Caesars will be rewarding in-resort guests for check-ins and tweets at 9 properties, including Planet Hollywood, Caesars Palace, Paris Las Vegas, Rio, […]

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Hello, luxury cruise lines. Where’s your social strategy?

The luxury cruise market was a hot topic at last week’s Cruise Shipping Miami/SeaTrade conference. As I listened to cruise executives discuss the massive opportunities in the luxury travel market – and the importance of word of mouth from past guests, I began to wonder… What would happen if they all implemented social strategies? With […]

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