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Why you should let social strategy and storytelling lead your marketing and PR

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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VIDEO: The most tourism dependent region in the world discusses social media at ATME’s Travel Marketing Forecast

Social media and mobile marketing were hot topics at the annual ATME Travel Marketing Forecast that was held this week in New York. Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization discussed the power of social media and how it will drive marketing plans for the Caribbean brand. Some interesting points to […]

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Mobile + Social = A dream come true for marketers

With new travel-related apps launching every day, and social “check-ins” on location-based apps such as Foursquare becoming more mainstream, how big is the opportunity to engage travelers while they’re on the go? Probably the biggest thing that has ever happened to the industry… Mobile usage is taking off & the mobile world is coming: In […]

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Share is the new search: Social strategies for the travel industry

“Social is underhyped..it’s a big deal. Share IS the new search,” said Rich Barton, founder of Expedia, chairman of TravelPost and Co-founder & Chairman of Zillow.com. “Facebook should be part of everyone’s strategy“… “Social networks are the most powerful thing that has happened to the web since it’s launch.” Rob Solomon, COO of Groupon, now […]

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Valuable insights for the travel industry: Change your strategy, or else

I’ve spent the past week at what I consider an incredibly valuable “sneak peek” into what’s ahead in the travel industry. The PhoCusWright Conference is a crystal ball of predictions, insights and a reality-check for marketers. Here are my top takeaways from the conference: 1. Change your strategy now, or else Travelers today connect and […]

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10 Startling Facts About Online Video You Should Know

I recently went through an intensive video production “bootcamp”, and finally mastered how to shoot, edit and produce quality clips for the web that will get watched. I had always wanted to produce my own video content and this course was incredible. Of course, I knew online video content was important and that it does, […]

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Restauranteurs Reveal Marketing & PR Secrets at the NYC Wine & Food Festival

Many restaurant are checking Twitter while you are in their restaurant. Michael White (from Marea, on another panel) even mentioned changing a chair when someone complained about it on Twitter during dinner. Many of them see it as a great tool for being able to listen to what your guests are saying.

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Nuggets from NY Tech Meetup – April 2010

Cabsense NYC – This iPhone app should come in handy for New Yorkers! It will show on a map, based on your location, the best corners to stand on to catch a cab in Manhattan. For the data geeks out there, and this is actually interesting, the developers got data from the NY Taxi Commission and studied 90 million taxi cab trips in order to figure out, depending on the time of day, the best places to get a cab.

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Get to know and love these apps

I’m always curious to see what iPhone apps people use. I wanted to share 10 apps I use all the time.  (BTW, what did we do before iPhones?) 1. Wine Snob – I am addicted!  This app helps me remember what wines I have tasted so I always have a record of what I like […]

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Nuggets from NY Tech Meetup – March 2010

Most NY techies convene at NY Tech Meetup (NYTM) at FIT in New York on the first Tuesday of every month.  For $10 you can hear about amazing new tech companies and their incredible ideas.  I usually come away loaded with new sites to visit and buzzing with ideas. This week was no exception.  Last […]

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