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Busy building a business, but are you listening?

Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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Never Say Never: Why Justin Bieber is the perfect marketing example for startups

A year or so ago noone knew who this guy was. How did a 14 year old from a small town in Canada become a massive global brand in only a few years? I finally gave in a few weeks ago and watched his movie, Never Say Never. I have to say, I was impressed. […]

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Caesars is doing it and how you can too

Mobile social tips for hotels, restaurants, local deals sites, airlines, food trucks and destinations Today’s news from Caesars Entertainment is a good example of how major hotel chains are embracing mobile social strategies. Caesars will be rewarding in-resort guests for check-ins and tweets at 9 properties, including Planet Hollywood, Caesars Palace, Paris Las Vegas, Rio, […]

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Why brands should be acting now to engage with customers on Foursquare

If you’re still getting your head around how to tap into apps like Foursquare then here is your wake up call. The introduction of location-based apps, and their staggering growth in usage, has resulted in probably one of the biggest opportunities in marketing and it is still early days. Sadly, the only wake up call […]

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Top new apps to watch revealed at New York Tech Meetup

New York’s tech community and entrepreneurs turn out in full force at NYTM Last night’s New York Tech Meetup reminded me, once again, just how much talent and energy there is in this city of ideas. For these idea-generators, getting up to demo their startup is a chance at success. They’re looking for the tech […]

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Hello, luxury cruise lines. Where’s your social strategy?

The luxury cruise market was a hot topic at last week’s Cruise Shipping Miami/SeaTrade conference. As I listened to cruise executives discuss the massive opportunities in the luxury travel market – and the importance of word of mouth from past guests, I began to wonder… What would happen if they all implemented social strategies? With […]

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VIDEO: $4 million to $45 million in revenue in only 5 years: Gary Vaynerchuk explains why social media works

If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee)  Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams.  That is when I launched Sugarfly. Largely […]

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VIDEO: 10 of the biggest mistakes brands make with social media

As a follow up to our popular post about this topic, we thought it would be good to see us discuss this topic with specific tips from Sugarfly’s social media manager, Marley Lynch. People ask us all the time how to improve their social media presence, but a lot of times we find that brands […]

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Sugarfly’s social media tips & tricks

10 of the biggest mistakes brands make with social media People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing.   Social media: Facebook, Twitter, Foursquare, […]

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