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Participating in a wine tasting event? Don’t make the mistake that most wineries do

Best Practices for customer acquisition By Mindy Joyce I’m sorry to say it, but there is no silver bullet for successful marketing. At the end of the day, increasing your sales and cultivating new customers all comes from one thing, data and information. This means gathering data and insights from your existing customers as well […]

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What wineries should know about social media

Best practices for social media By Mindy Joyce It amazes me how much social media has changed the game for small businesses. Finally you are on the same playing field as companies (yes, that means wineries) with a much larger marketing presence, and budget. There are no longer any barriers to get people to learn […]

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What the wine industry can learn from the travel industry

The most common term we hear in the wine industry these days is “D to C” (Direct to Consumer) marketing. It is a hot topic because the statistics show it keeps increasing, but more than that –  it is a more attractive channel than traditional distributors because it leads to greater profitability, increased customer loyalty  – […]

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Virgin Atlantic tells the industry why they are shifting money from advertising to PR and social

2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry.   Discussions around “the year of mobile”, a term that has been repeated like a broken record […]

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Why aren’t more wine brands tapping into the lucrative female “millennial” market?

It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies?  For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry.  It’s clear that […]

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What female domination of social media means for marketers & the death of demographics

Watching this TED clip recently from a speech delivered by media researcher Johanna Blakley reminded me of two important lessons for marketers: Visiting social networking sites is the number one activity on the web and women outnumber men on almost all significant social media networks.  To reach women you need to be engaging with them […]

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Busy building a business, but are you listening?

Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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Never Say Never: Why Justin Bieber is the perfect marketing example for startups

A year or so ago noone knew who this guy was. How did a 14 year old from a small town in Canada become a massive global brand in only a few years? I finally gave in a few weeks ago and watched his movie, Never Say Never. I have to say, I was impressed. […]

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Caesars is doing it and how you can too

Mobile social tips for hotels, restaurants, local deals sites, airlines, food trucks and destinations Today’s news from Caesars Entertainment is a good example of how major hotel chains are embracing mobile social strategies. Caesars will be rewarding in-resort guests for check-ins and tweets at 9 properties, including Planet Hollywood, Caesars Palace, Paris Las Vegas, Rio, […]

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