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Are celebrity endorsements really worth the expense and headaches?

The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands.  The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]

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Virgin Atlantic tells the industry why they are shifting money from advertising to PR and social

2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry.   Discussions around “the year of mobile”, a term that has been repeated like a broken record […]

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VIDEO: We don’t do cookie cutter PR: Sugarfly’s tips for successful Public Relations

I’m very excited to see our placement today in The New York Times. This was a result of us reaching out with a solid story idea at the right time on behalf of our client Travelzoo Local Deals. Check out this clip to hear my explanation of the tips below. I want to take a […]

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