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VIDEO: The most tourism dependent region in the world discusses social media at ATME’s Travel Marketing Forecast

Social media and mobile marketing were hot topics at the annual ATME Travel Marketing Forecast that was held this week in New York. Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization discussed the power of social media and how it will drive marketing plans for the Caribbean brand. Some interesting points to […]

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What Australia wants America to know about their wine: We’re more than Shiraz

Australia showcases top Rieslings and Pinot Noir at Landmark in New York This week I was fortunate enough to get a glimpse (and taste) of 25 Australian wines with 38 top sommeliers and wine writers. Even with a blizzard blowing down the streets of New York outside, some of the most well-tuned palates on the […]

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What does Google Offers mean for other group buying sites?

We all heard the news this week from Google confirming the launch of Google Offers – likely to be the biggest Groupon clone of them all. Google is planning to work with businesses on promotional deals and email a new offer daily to customers. With Google Places they do have have a substantial list of […]

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Saint-Martin/St Maarten, a European Paradise in the Caribbean – Who knew? What impression is your destination giving travelers online?

Last week I had the opportunity to visit Saint-Martin/St Maarten on a business trip and was amazed at what the destination has to offer. As a huge fan of Europe, and also of the Caribbean, this place ranks very highly on my list. My expectations were completely surpassed by the people, food, beaches and unique […]

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Icebreaker: Creating a paradigm shift for a product and an industry

People often ask me which companies I think have done a good job at branding, and about those that have gone a step further and created a paradigm shift in their industry.   Going outside of my usual realm of examples of online companies, I love to talk about Icebreaker as a great example of […]

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The food truck marketing phenomenon: Luxury brands take it to the streets

What are luxury brands doing these days to cut through the clutter?  This year we’ve seen high end brands flock to street promotions involving branded food trucks and Twitter.  We’re not talking about any trucks, but high end trucks with fully operating kitchens or mobile bakeries.  From New York to Los Angeles, Chicago, Philadelphia, Portland […]

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The next biggest thing to happen to online shopping: Private sales sites

Now that everyone seems to be talking about Groupon, let’s switch gears and talk about the other hottest category online right now: private sales sites. Many of you are familiar with these sites but I thought it would be a good time for a post about it. Private sales sites are invitation-only communities that many […]

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Groupon: Fastest growing company ever “redefines travel”

To say that Groupon has taken the group buying space by storm over the past two years would be an understatement. It is a phenomenon that has swept across the US and the world and has defined the “group buying” market. It is impossible not to be impressed by these numbers. In the past 10 […]

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Mobile + Social = A dream come true for marketers

With new travel-related apps launching every day, and social “check-ins” on location-based apps such as Foursquare becoming more mainstream, how big is the opportunity to engage travelers while they’re on the go? Probably the biggest thing that has ever happened to the industry… Mobile usage is taking off & the mobile world is coming: In […]

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Share is the new search: Social strategies for the travel industry

“Social is underhyped..it’s a big deal. Share IS the new search,” said Rich Barton, founder of Expedia, chairman of TravelPost and Co-founder & Chairman of Zillow.com. “Facebook should be part of everyone’s strategy“… “Social networks are the most powerful thing that has happened to the web since it’s launch.” Rob Solomon, COO of Groupon, now […]

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