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As seen on American Express OPEN Forum: 5 Biggest Mistakes Small Businesses Make With Group-Buying Sites

I’m thrilled to be a guest contributor to American Express’s small business site, OPEN Forum. I wrote this article specifically to help small business owners avoid the mistakes I have seen so many times through working with group buying and local deals sites. Apr 21, 2011 -Group-buying or local deal sites like Groupon are meant […]

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Caesars is doing it and how you can too

Mobile social tips for hotels, restaurants, local deals sites, airlines, food trucks and destinations Today’s news from Caesars Entertainment is a good example of how major hotel chains are embracing mobile social strategies. Caesars will be rewarding in-resort guests for check-ins and tweets at 9 properties, including Planet Hollywood, Caesars Palace, Paris Las Vegas, Rio, […]

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Why brands should be acting now to engage with customers on Foursquare

If you’re still getting your head around how to tap into apps like Foursquare then here is your wake up call. The introduction of location-based apps, and their staggering growth in usage, has resulted in probably one of the biggest opportunities in marketing and it is still early days. Sadly, the only wake up call […]

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Who is cooking up the best dining deals? Top sites catering to the sophisticated palate

If you’re anything like me, your inbox is probably full of opportunities that inspire you to eat out, travel and shop. With so many sites for restaurant deals popping up, diners have no reason to pay full price again. The same is true for restaurants when it comes to how they approach marketing.  The influx […]

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Hello, luxury cruise lines. Where’s your social strategy?

The luxury cruise market was a hot topic at last week’s Cruise Shipping Miami/SeaTrade conference. As I listened to cruise executives discuss the massive opportunities in the luxury travel market – and the importance of word of mouth from past guests, I began to wonder… What would happen if they all implemented social strategies? With […]

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VIDEO: $4 million to $45 million in revenue in only 5 years: Gary Vaynerchuk explains why social media works

If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee)  Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams.  That is when I launched Sugarfly. Largely […]

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VIDEO: 10 of the biggest mistakes brands make with social media

As a follow up to our popular post about this topic, we thought it would be good to see us discuss this topic with specific tips from Sugarfly’s social media manager, Marley Lynch. People ask us all the time how to improve their social media presence, but a lot of times we find that brands […]

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Sugarfly’s social media tips & tricks

10 of the biggest mistakes brands make with social media People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing.   Social media: Facebook, Twitter, Foursquare, […]

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VIDEO: We don’t do cookie cutter PR: Sugarfly’s tips for successful Public Relations

I’m very excited to see our placement today in The New York Times. This was a result of us reaching out with a solid story idea at the right time on behalf of our client Travelzoo Local Deals. Check out this clip to hear my explanation of the tips below. I want to take a […]

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Why you should let social strategy and storytelling lead your marketing and PR

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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