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Mobile + Social = A dream come true for marketers

With new travel-related apps launching every day, and social “check-ins” on location-based apps such as Foursquare becoming more mainstream, how big is the opportunity to engage travelers while they’re on the go? Probably the biggest thing that has ever happened to the industry… Mobile usage is taking off & the mobile world is coming: In […]

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Valuable insights for the travel industry: Change your strategy, or else

I’ve spent the past week at what I consider an incredibly valuable “sneak peek” into what’s ahead in the travel industry. The PhoCusWright Conference is a crystal ball of predictions, insights and a reality-check for marketers. Here are my top takeaways from the conference: 1. Change your strategy now, or else Travelers today connect and […]

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Everybody wins in the world of community-buying

I can’t think of any other marketing solution that is a bigger “win-win” for customers and businesses than community or group buying.  We’ve been working with BuyWithMe, one of the top community-buying websites, for three months now so it’s easy to forget that many people may not be as familiar with this industry and how […]

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Deals, deals, deals: The Group Buying Phenomenon

Discounting is nothing new, but what this does for the first time is create a big resurgence in “mom and pop” businesses. Many of these small businesses were challenged to survive when, either through the recession or lack of marketing budgets, they lost their market share to bigger retailers and malls. Group buying sites allow them to capture market share, ensure customers on typically quieter times/need periods, and attract hundreds, or often times thousands of new customers in their city very quickly. Shoppers love it because not only are they getting a great deal, but they are finding out about new things they have never tried before, and often get better service and a better experience overall than they would have with a big chain.

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Nuggets from NY Tech Meetup – April 2010

Cabsense NYC – This iPhone app should come in handy for New Yorkers! It will show on a map, based on your location, the best corners to stand on to catch a cab in Manhattan. For the data geeks out there, and this is actually interesting, the developers got data from the NY Taxi Commission and studied 90 million taxi cab trips in order to figure out, depending on the time of day, the best places to get a cab.

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Get to know and love these apps

I’m always curious to see what iPhone apps people use. I wanted to share 10 apps I use all the time.  (BTW, what did we do before iPhones?) 1. Wine Snob – I am addicted!  This app helps me remember what wines I have tasted so I always have a record of what I like […]

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