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The secrets to building loyalty and securing future wine sales

Best practices for Wine Clubs By Mindy Joyce Loyalty programs work in any industry and the wine industry is no different. Wine clubs are of course created by many wineries to build brand loyalty, secure future sales revenue, and also grow the customer base through referrals and word of mouth. In a recent interview Sue Straight, […]

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People need your wine for the holidays! How to gear up for your biggest sales season

By Mindy Joyce The wine industry as a whole takes this time of year pretty seriously. In October, November & December wine sales generally peak as people prepare for parties, celebrate with holiday dinners and buy gifts. As a wine seller you may want to start by creating a marketing calendar in advance. This can […]

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Playing with the big boys: Best practices for email marketing

Even with no physical storefront some of the most successful businesses online rely on email marketing to promote products and generate sales. Think of how companies like Amazon, Groupon, Gilt and Zappos use emails to reach out to potential customers with timely and relevant offers. Email marketing can be especially important when you are in […]

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Are you missing out on sales online? Best practices for website shopping carts

Even if you have a great website you could be missing out on sales if your shopping cart is lacking some basic elements. If the main purpose of your website is to sell wine, then you want to make the shopping cart easy to find from the home page. There shouldn’t be any confusion about […]

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Is your website ready for e-commerce? Best practices for website home pages

Is your website setting the best impression for your brand? Don’t forget that someone visiting your site for the first time is no different from a first date. Why wouldn’t you want to look your best? Paying attention to what your website communicates and how you guide the user to buy your wines is not […]

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Mobile websites: An absolute must for tourism & hospitality brands

No one can deny that mobile phone usage is skyrocketing. An astounding 90% of US travelers say they use their mobile phones when vacationing domestically or abroad. This is according to TripAdvisor’s TripBarometer, released last month. The study also revealed that 91% of travelers globally say they use their smartphones on vacation, and most frequently […]

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Who’s doing what? Refresher on private sales & group buying for the travel category

Hot on the tail of a $40 million round of funding last week, Bloomspot have now started a new email called “Bloomspot Travel”. Even I am having a hard time keeping up with who is doing what in the private sales and group buying space in this category. Here is a refresher on some of […]

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Groupon Getaways: What luxury hotels need to know about group buying sites

Groupon knows what it’s doing.  It’s no surprise they partnered with Expedia to create Groupon Getaways.  I do wonder though, how the industry is faring with this.  The hotels featured in these offers are surprisingly good for the consumer, and the hotels involved may fill rooms, but I also wonder if they thought about maintaining […]

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Ripening in the wine e-commerce industry: Will the VC graveyard turn around?

In the last few years, technology has changed the way America buys things. Yesterday’s New York Times article about Groupon’s success, Funny or Die: Groupon’s Fate Hinges on Words, once again highlights how tech companies are changing the way America buys. In only a few years, Google, Facebook, Groupon, Gilt Groupe and thousands of clones […]

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As seen on American Express OPEN Forum: 5 Biggest Mistakes Small Businesses Make With Group-Buying Sites

I’m thrilled to be a guest contributor to American Express’s small business site, OPEN Forum. I wrote this article specifically to help small business owners avoid the mistakes I have seen so many times through working with group buying and local deals sites. Apr 21, 2011 -Group-buying or local deal sites like Groupon are meant […]

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