Author Archives | Mindy Joyce

Icebreaker: Creating a paradigm shift for a product and an industry

People often ask me which companies I think have done a good job at branding, and about those that have gone a step further and created a paradigm shift in their industry.   Going outside of my usual realm of examples of online companies, I love to talk about Icebreaker as a great example of […]

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The food truck marketing phenomenon: Luxury brands take it to the streets

What are luxury brands doing these days to cut through the clutter?  This year we’ve seen high end brands flock to street promotions involving branded food trucks and Twitter.  We’re not talking about any trucks, but high end trucks with fully operating kitchens or mobile bakeries.  From New York to Los Angeles, Chicago, Philadelphia, Portland […]

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The next biggest thing to happen to online shopping: Private sales sites

Now that everyone seems to be talking about Groupon, let’s switch gears and talk about the other hottest category online right now: private sales sites. Many of you are familiar with these sites but I thought it would be a good time for a post about it. Private sales sites are invitation-only communities that many […]

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Groupon: Fastest growing company ever “redefines travel”

To say that Groupon has taken the group buying space by storm over the past two years would be an understatement. It is a phenomenon that has swept across the US and the world and has defined the “group buying” market. It is impossible not to be impressed by these numbers. In the past 10 […]

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Mobile + Social = A dream come true for marketers

With new travel-related apps launching every day, and social “check-ins” on location-based apps such as Foursquare becoming more mainstream, how big is the opportunity to engage travelers while they’re on the go? Probably the biggest thing that has ever happened to the industry… Mobile usage is taking off & the mobile world is coming: In […]

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Share is the new search: Social strategies for the travel industry

“Social is underhyped..it’s a big deal. Share IS the new search,” said Rich Barton, founder of Expedia, chairman of TravelPost and Co-founder & Chairman of Zillow.com. “Facebook should be part of everyone’s strategy“… “Social networks are the most powerful thing that has happened to the web since it’s launch.” Rob Solomon, COO of Groupon, now […]

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Valuable insights for the travel industry: Change your strategy, or else

I’ve spent the past week at what I consider an incredibly valuable “sneak peek” into what’s ahead in the travel industry. The PhoCusWright Conference is a crystal ball of predictions, insights and a reality-check for marketers. Here are my top takeaways from the conference: 1. Change your strategy now, or else Travelers today connect and […]

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More lessons from the Video Bootcamp – Finding a character, and it doesn’t have to be a person

After surviving two days of shooting and editing my first clip we were sent out again armed with our cameras to find our next story. We had 3 hours to find a story, shoot and lay out the clip in Final Cut. After searching for a while I went to Union Square. I chatted with […]

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Never underestimate the power of great storytelling: Online Video Tips and Tricks from the Pros

Online video is a competitive environment. You must hook the viewer from the start and keep them hooked all the way through. If you’ve read my other posts on this you’ll know you only have 10 seconds to get them hooked before 80% of your viewers will stop watching. In the world of online video, […]

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The Good and the Bad: My First Video + 10 More Tips

The bootcamp teachers were ruthless with my first video. The reason I’m showing you is so you too can see what is wrong and why. The main problems with this clip is not being aggressive enough, not following through on the sequences (close up, then wide shot, from the side etc). The assignment was to […]

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