Author Archives | Mindy Joyce

VIDEO: 10 of the biggest mistakes brands make with social media

As a follow up to our popular post about this topic, we thought it would be good to see us discuss this topic with specific tips from Sugarfly’s social media manager, Marley Lynch. People ask us all the time how to improve their social media presence, but a lot of times we find that brands […]

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Sugarfly’s social media tips & tricks

10 of the biggest mistakes brands make with social media People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing.   Social media: Facebook, Twitter, Foursquare, […]

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VIDEO: We don’t do cookie cutter PR: Sugarfly’s tips for successful Public Relations

I’m very excited to see our placement today in The New York Times. This was a result of us reaching out with a solid story idea at the right time on behalf of our client Travelzoo Local Deals. Check out this clip to hear my explanation of the tips below. I want to take a […]

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Why you should let social strategy and storytelling lead your marketing and PR

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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VIDEO: The most tourism dependent region in the world discusses social media at ATME’s Travel Marketing Forecast

Social media and mobile marketing were hot topics at the annual ATME Travel Marketing Forecast that was held this week in New York. Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization discussed the power of social media and how it will drive marketing plans for the Caribbean brand. Some interesting points to […]

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What Australia wants America to know about their wine: We’re more than Shiraz

Australia showcases top Rieslings and Pinot Noir at Landmark in New York This week I was fortunate enough to get a glimpse (and taste) of 25 Australian wines with 38 top sommeliers and wine writers. Even with a blizzard blowing down the streets of New York outside, some of the most well-tuned palates on the […]

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What does Google Offers mean for other group buying sites?

We all heard the news this week from Google confirming the launch of Google Offers – likely to be the biggest Groupon clone of them all. Google is planning to work with businesses on promotional deals and email a new offer daily to customers. With Google Places they do have have a substantial list of […]

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St. Maarten’s Gem: The legacy of Stars & Stripes lives on at the 12 Metre Challenge

If you’ve ever watched the America’s Cup or sailed you will love this and it is worth traveling to St Maarten just for the opportunity to do it! Two weeks ago, I had the chance of a lifetime to race on one of the fastest yachts in the world – the America’s Cup winning yacht, […]

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A wine lover’s paradise in Saint-Martin: 80,000 cases and counting

I’m pleased to report that wine lovers need not worry if they are vacationing in Saint-Martin.  During my trip last week I was thrilled to find wine all over the French side of the island, the quality is good and it is very affordable.  (French wines do not have import duty in Saint-Martin so they […]

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Saint-Martin/St Maarten, a European Paradise in the Caribbean – Who knew? What impression is your destination giving travelers online?

Last week I had the opportunity to visit Saint-Martin/St Maarten on a business trip and was amazed at what the destination has to offer. As a huge fan of Europe, and also of the Caribbean, this place ranks very highly on my list. My expectations were completely surpassed by the people, food, beaches and unique […]

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