Author Archives | Mindy Joyce

Never Say Never: Why Justin Bieber is the perfect marketing example for startups

A year or so ago noone knew who this guy was. How did a 14 year old from a small town in Canada become a massive global brand in only a few years? I finally gave in a few weeks ago and watched his movie, Never Say Never. I have to say, I was impressed. […]

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Ripening in the wine e-commerce industry: Will the VC graveyard turn around?

In the last few years, technology has changed the way America buys things. Yesterday’s New York Times article about Groupon’s success, Funny or Die: Groupon’s Fate Hinges on Words, once again highlights how tech companies are changing the way America buys. In only a few years, Google, Facebook, Groupon, Gilt Groupe and thousands of clones […]

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Life is what happens while you’re busy making other plans: Celebrating those “I can’t believe I’m doing this” career moments

Looking back at what I’ve already done in my career is something I haven’t really thought about until now. Most of us are so focused on what needs to happen today, tomorrow, next week and in the future, it’s not easy to look back and be grateful for all of those opportunities you’ve had already. […]

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As seen on American Express OPEN Forum: 5 Biggest Mistakes Small Businesses Make With Group-Buying Sites

I’m thrilled to be a guest contributor to American Express’s small business site, OPEN Forum. I wrote this article specifically to help small business owners avoid the mistakes I have seen so many times through working with group buying and local deals sites. Apr 21, 2011 -Group-buying or local deal sites like Groupon are meant […]

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Caesars is doing it and how you can too

Mobile social tips for hotels, restaurants, local deals sites, airlines, food trucks and destinations Today’s news from Caesars Entertainment is a good example of how major hotel chains are embracing mobile social strategies. Caesars will be rewarding in-resort guests for check-ins and tweets at 9 properties, including Planet Hollywood, Caesars Palace, Paris Las Vegas, Rio, […]

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Why brands should be acting now to engage with customers on Foursquare

If you’re still getting your head around how to tap into apps like Foursquare then here is your wake up call. The introduction of location-based apps, and their staggering growth in usage, has resulted in probably one of the biggest opportunities in marketing and it is still early days. Sadly, the only wake up call […]

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Top new apps to watch revealed at New York Tech Meetup

New York’s tech community and entrepreneurs turn out in full force at NYTM Last night’s New York Tech Meetup reminded me, once again, just how much talent and energy there is in this city of ideas. For these idea-generators, getting up to demo their startup is a chance at success. They’re looking for the tech […]

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Who is cooking up the best dining deals? Top sites catering to the sophisticated palate

If you’re anything like me, your inbox is probably full of opportunities that inspire you to eat out, travel and shop. With so many sites for restaurant deals popping up, diners have no reason to pay full price again. The same is true for restaurants when it comes to how they approach marketing.  The influx […]

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Hello, luxury cruise lines. Where’s your social strategy?

The luxury cruise market was a hot topic at last week’s Cruise Shipping Miami/SeaTrade conference. As I listened to cruise executives discuss the massive opportunities in the luxury travel market – and the importance of word of mouth from past guests, I began to wonder… What would happen if they all implemented social strategies? With […]

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VIDEO: $4 million to $45 million in revenue in only 5 years: Gary Vaynerchuk explains why social media works

If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee)  Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams.  That is when I launched Sugarfly. Largely […]

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