If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee) Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams. That is when I launched Sugarfly.
Largely through social media, Gary has grown his wine business from $4 million to $45 million in revenue in only 5 years. His online show on Wine Library TV gets 80,000 views per day. How did he do it? He says, because he cares. In this video he explains how he built his business using search.twitter.com and what he plans to do next to hit the “emotional core” of his customers. Gary has quickly become a superstar in this world of new media.
Here are the highlights of Wednesday night’s talk in New York:
Gary is now pushing his new book, “The Thank You Economy”. For marketers and business owners this is right on. The future of marketing is here and it’s about getting back to what really matters. This is not really new but it is an old school business philosophy facilitated through new media. I agree with Gary: brands should be communicating directly with customers and rather than taking the easy road and focusing on traditional media. He explains why traditional media no longer has the impact it did and why the old ways of thinking will not work in this new world. Social media allows brands to have a one on one relationship with customers and gives them more insight than ever before into how their customers think and how to connect with them. Most “social media” campaigns we see are still not doing this and are still using social networks as “push” communications.