VIDEO: 10 of the biggest mistakes brands make with social media

As a follow up to our popular post about this topic, we thought it would be good to see us discuss this topic with specific tips from Sugarfly’s social media manager, Marley Lynch.

People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing.   Social media: Facebook, Twitter, Foursquare, etc. are tools you can use to connect with your customers, tap into new audiences, drive traffic, generate word of mouth and raise brand awareness – but you have to know what you’re doing.

Take a look at the clip and let us know what you think. More information is listed in our previous post.

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3 Comments on “VIDEO: 10 of the biggest mistakes brands make with social media”

  1. Dave Pinsen March 12, 2011 at 2:27 am #

    Nice job with this. You’re both good on camera, and pretty clear in terms of your suggestions with respect to Twitter. One small suggestion: consider installing Disqus here for comments. It makes it easier for other Disqus users to leave comments on your blog, helps you keep track of responses, etc. Once you start using it, I bet you won’t want to go back.

    • Mindy Joyce March 13, 2011 at 6:41 pm #

      Thanks Dave! I will try it. I really appreciate your feedback.

      • quaid e azam April 15, 2011 at 2:48 am #

        refreshing & nice pic by the way.

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