Buzzing with ideas for my own travel show, (yes, it’s true) I had been secretly wanting to do the Travel Channel Academy (TCA) producer’s course ever since it started. Recently, when I dug into it, I learned that the TCA was canceled when TC was sold to Scripps Networks. After some more digging, I found out that the same people that taught those classes occasionally still run intensive bootcamps – for the exactly same course. So this month took the plunge and I did it. I knew it wouldn’t be easy, but it was worth it. It has given me a new appreciation for video content, how to tell a story, why it’s important and what it takes to produce a clip that will keep people hooked.
The TCA was the brilliant idea of Pat Younge, ex President of the Travel Channel. I was incredibly lucky because it turned out that Pat (the BBC’s new chief creative officer) was actually there as a guest on the first day of the bootcamp to explain why Travel Channel did it, and why it’s no longer. We learned that at the time the Travel Channel needed content. Crews weren’t passionate about travel and were in it for the money or simply to keep working. So Pat’s idea was to create an intensive course to train people that are passionate about travel to shoot and edit their own content – to produce TV quality clips that the TC may want to use. For the students that produced great clips there was always that chance of the TC buying a show, discovering talent or getting great content for their website. Definitely my dream job, and thousands of other people.
If you’re still reading this then you’re about to get a (free) scoop on what exactly you need to do this yourselves.
Pat Younge spoke about the new paradigm in video and how print-based culture is being replaced by a video-based culture. He explained that no one is in the media business anymore; that media companies are in the “information business” and they need to produce content in the ways that people want to consume it.
When I asked him about what’s next and what kinds of shows would survive in the future, he said that travel shows need to be more location based, more dynamic, more personal, in real time ….and, he said, it’s going to be online.