Nothing like New Year’s Day to make you feel like change is in the air. Nothing like the first day of the year to start a company. That’s when I decided it was time to do something, well, risky, scary but invigorating and exciting. After a few days, ok a couple of weeks of crushing my brain with possible names Sugarfly was born. I went through a million names – nothing seemed to really fit, the biggest struggle was how could I find a URL that wasn’t taken or that I could actually afford. I found out that most URLs are already taken and being held for ransom by random people. The prices were averaging $3,000 for a decent name. Geez. How is a girl supposed to be able to afford to start her own business these days!
My breakthrough came when I started to think about symbolism of what I wanted the company to be known for. I went through a list of animal symbols and finally found a description about the butterfly. The butterfly symbolizes transformation – which is exactly what I wanted to communicate. What I want to do is transform companies through marketing- taking them through the process to help create them into compelling brands that are really meaningful to consumers. When I saw that ‘butterfly’ was so overused on sites I decided to change the word butter to sugar. This seemed like a good idea and made sense to me when I realized sugar is often used by in food and wine production to improve taste. Perfect, seeing as I want to specialize in wine and food brands, in addition to travel. So that was that.
So the update is that the branding is in progress – and looking fabulous I might add! I will update you soon on the next steps. We are six weeks into 2010 and things are looking up. Follow this blog if you are interested in starting a new business, food, wine or travel + I will throw in a few interesting posts to spice things up.