It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies? For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry. It’s clear that […]
Why aren’t more wine brands tapping into the lucrative female “millennial” market?
by Mindy Joyce on November 29, 2012 in Marketing, Social media, Wine
What female domination of social media means for marketers & the death of demographics
by Mindy Joyce on November 24, 2012 in Marketing, Social media
Watching this TED clip recently from a speech delivered by media researcher Johanna Blakley reminded me of two important lessons for marketers: Visiting social networking sites is the number one activity on the web and women outnumber men on almost all significant social media networks. To reach women you need to be engaging with them […]
Busy building a business, but are you listening?
by Mindy Joyce on March 6, 2012 in Social media
Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]
Don’t forget to remind people to like you
by Mindy Joyce on October 23, 2011 in Social media, Wine
Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]
Never Say Never: Why Justin Bieber is the perfect marketing example for startups
by Mindy Joyce on June 19, 2011 in Marketing, Social media
A year or so ago noone knew who this guy was. How did a 14 year old from a small town in Canada become a massive global brand in only a few years? I finally gave in a few weeks ago and watched his movie, Never Say Never. I have to say, I was impressed. […]
VIDEO: $4 million to $45 million in revenue in only 5 years: Gary Vaynerchuk explains why social media works
by Mindy Joyce on March 11, 2011 in Ecommerce, Marketing, Social media, Wine
If anyone says it like it is when it comes to business and social media it is Gary Vaynerchuk. (@garyvee) Believe it or not, Gary’s first book, “Crush It” was a huge turning point for me and it actually inspired me to leave my job and follow my dreams. That is when I launched Sugarfly. Largely […]
Sugarfly’s social media tips & tricks
by Mindy Joyce on March 6, 2011 in Marketing, Social media
10 of the biggest mistakes brands make with social media People ask us all the time how to improve their social media presence, but a lot of times we find that brands aren’t really sure what they’re doing with social networks or why. They treat it like traditional marketing. Social media: Facebook, Twitter, Foursquare, […]
Why you should let social strategy and storytelling lead your marketing and PR
by Mindy Joyce on February 15, 2011 in Marketing, Social media
Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one. Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways. I recently met Melea Seward of Chief Amusement Designer. […]
VIDEO: The most tourism dependent region in the world discusses social media at ATME’s Travel Marketing Forecast
by Mindy Joyce on February 4, 2011 in Marketing, Social media, Travel
Social media and mobile marketing were hot topics at the annual ATME Travel Marketing Forecast that was held this week in New York. Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization discussed the power of social media and how it will drive marketing plans for the Caribbean brand. Some interesting points to […]
The food truck marketing phenomenon: Luxury brands take it to the streets
by Mindy Joyce on December 12, 2010 in Marketing
What are luxury brands doing these days to cut through the clutter? This year we’ve seen high end brands flock to street promotions involving branded food trucks and Twitter. We’re not talking about any trucks, but high end trucks with fully operating kitchens or mobile bakeries. From New York to Los Angeles, Chicago, Philadelphia, Portland […]
Marketing advice for travel and wine brands. Twitter: @mindyjoyce / sugarflymarketing.com
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