Tag Archives: PR

VIDEO: We don’t do cookie cutter PR: Sugarfly’s tips for successful Public Relations

by on February 20, 2011 in Marketing, Public relations

I’m very excited to see our placement today in The New York Times. This was a result of us reaching out with a solid story idea at the right time on behalf of our client Travelzoo Local Deals. Check out this clip to hear my explanation of the tips below. I want to take a […]

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Why you should let social strategy and storytelling lead your marketing and PR

by on February 15, 2011 in Marketing, Social media

Marketers need to stop talking about “social media” and start telling stories I had a breakthrough recently, and this is a big one.  Everyone’s talking about social media but there are very few brands that understand how to really connect with their community in compelling ways.  I recently met Melea Seward of Chief Amusement Designer.  […]

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