Author Archives | Mindy Joyce

Are celebrity endorsements really worth the expense and headaches?

The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands.  The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]

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Virgin Atlantic tells the industry why they are shifting money from advertising to PR and social

2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry.   Discussions around “the year of mobile”, a term that has been repeated like a broken record […]

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Biggest Marketing Mistakes: How to revolutionize your business in 2013

Marketing has really changed dramatically over the past few years.  Are you keeping up?  If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears.  Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]

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Why aren’t more wine brands tapping into the lucrative female “millennial” market?

It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies?  For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry.  It’s clear that […]

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What female domination of social media means for marketers & the death of demographics

Watching this TED clip recently from a speech delivered by media researcher Johanna Blakley reminded me of two important lessons for marketers: Visiting social networking sites is the number one activity on the web and women outnumber men on almost all significant social media networks.  To reach women you need to be engaging with them […]

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Busy building a business, but are you listening?

Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]

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Michael Mondavi Sugarfly Mindy Joyce 1

Michael Mondavi on the trip that inspired a global wine business

Believe it or not, when Michael Mondavi first traveled the country promoting Robert Mondavi Winery in the 1960s, he was commonly asked, “Robert who?” followed by “Is that a Chinese restaurant?” I had to chuckle – even big names like this start somewhere. I’ve always been in awe of entrepreneurs, no matter what their line […]

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A rising tide raises all boats: The wine tourism industry gets a wake up call from Michael Mondavi

Last month I went to the first Wine Tourism Conference –  a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference.  For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]

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Winery Experiences Mindy Joyce

The other biggest opportunity in the wine business

Marketing tips for wineries in the hospitality business The US Travel Association estimates that 27 million* Americans travel each year for the purposes of culinary or wine-related tourism.  This is a big number, and it’s certainly big enough for many wineries to realize the opportunity and decide whether some fine-tuning is needed in their marketing […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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