The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands. The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]
Author Archives | Mindy Joyce
Biggest Marketing Mistakes: How to revolutionize your business in 2013
Marketing has really changed dramatically over the past few years. Are you keeping up? If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears. Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]
Michael Mondavi on the trip that inspired a global wine business
Believe it or not, when Michael Mondavi first traveled the country promoting Robert Mondavi Winery in the 1960s, he was commonly asked, “Robert who?” followed by “Is that a Chinese restaurant?” I had to chuckle – even big names like this start somewhere. I’ve always been in awe of entrepreneurs, no matter what their line […]
A rising tide raises all boats: The wine tourism industry gets a wake up call from Michael Mondavi
Last month I went to the first Wine Tourism Conference – a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference. For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]
The other biggest opportunity in the wine business
Marketing tips for wineries in the hospitality business The US Travel Association estimates that 27 million* Americans travel each year for the purposes of culinary or wine-related tourism. This is a big number, and it’s certainly big enough for many wineries to realize the opportunity and decide whether some fine-tuning is needed in their marketing […]
