Believe it or not, when Michael Mondavi first traveled the country promoting...
Best Practices for Telling your Brand Story By Mindy Joyce You can find high quality wines everywhere these days. On a daily basis the wine consumer is bombarded with options of what to buy, and where to buy it. From the bottle store, to the grocery store; restaurant wine lists to wine websites and offers […]
Even with no physical storefront some of the most successful businesses online rely on email marketing to promote products and generate sales. Think of how companies like Amazon, Groupon, Gilt and Zappos use emails to reach out to potential customers with timely and relevant offers. Email marketing can be especially important when you are in […]
Even if you have a great website you could be missing out on sales if your shopping cart is lacking some basic elements. If the main purpose of your website is to sell wine, then you want to make the shopping cart easy to find from the home page. There shouldn’t be any confusion about […]
No one can deny that mobile phone usage is skyrocketing. An astounding 90% of US travelers say they use their mobile phones when vacationing domestically or abroad. This is according to TripAdvisor’s TripBarometer, released last month. The study also revealed that 91% of travelers globally say they use their smartphones on vacation, and most frequently […]
Even if you’re not a winery located in the Napa Valley, it’s worth taking a look at the latest visitor report conducted by Destination Analysts on behalf of Visit Napa Valley. In 2012 the tourist board commissioned a year-long study to learn more about who is coming to Napa and share important learnings with the […]
The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands. The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]
Marketing has really changed dramatically over the past few years. Are you keeping up? If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears. Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]