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Mastering D to C: What all wineries can all learn from the 2012 Napa Valley Visitor Study

Even if you’re not a winery located in the Napa Valley, it’s worth taking a look at the latest visitor report conducted by Destination Analysts on behalf of Visit Napa Valley.  In 2012 the tourist board commissioned a year-long study to learn more about who is coming to Napa and share important learnings with the […]

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Are celebrity endorsements really worth the expense and headaches?

The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands.  The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]

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Virgin Atlantic tells the industry why they are shifting money from advertising to PR and social

2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry.   Discussions around “the year of mobile”, a term that has been repeated like a broken record […]

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Biggest Marketing Mistakes: How to revolutionize your business in 2013

Marketing has really changed dramatically over the past few years.  Are you keeping up?  If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears.  Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]

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Why aren’t more wine brands tapping into the lucrative female “millennial” market?

It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies?  For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry.  It’s clear that […]

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What female domination of social media means for marketers & the death of demographics

Watching this TED clip recently from a speech delivered by media researcher Johanna Blakley reminded me of two important lessons for marketers: Visiting social networking sites is the number one activity on the web and women outnumber men on almost all significant social media networks.  To reach women you need to be engaging with them […]

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Busy building a business, but are you listening?

Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]

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A rising tide raises all boats: The wine tourism industry gets a wake up call from Michael Mondavi

Last month I went to the first Wine Tourism Conference –  a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference.  For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]

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Don’t forget to remind people to like you

Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]

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Is Rioja ready for wine tourism?

After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]

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