Recent News
by Mindy Joyce
on March 5, 2013 in Marketing, Public relations, Wine
The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands. The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]
by Mindy Joyce
on January 28, 2013 in Marketing, Public relations, Social media, Tech, Travel, Uncategorized
2013 is proclaimed “The year of the three screens” at the 2013 ATME Travel Marketing Forecast Today’s ATME (Association of Travel Marketing Executives) Annual Marketing Forecast highlighted some new tactics, and indicates a much more positive year for the industry. Discussions around “the year of mobile”, a term that has been repeated like a broken record […]
by Mindy Joyce
on January 14, 2013 in Uncategorized
Marketing has really changed dramatically over the past few years. Are you keeping up? If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears. Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]
by Mindy Joyce
on November 29, 2012 in Marketing, Social media, Wine
It’s no surprise that women take the lead in purchasing decisions – but why has the wine industry been so slow to specifically target these savvy ladies? For mid-priced brands and volume sellers, females and especially those in the “millennial” age group (born 1977-1992) represent a huge opportunity for the wine industry. It’s clear that […]
by Mindy Joyce
on November 24, 2012 in Marketing, Social media
Watching this TED clip recently from a speech delivered by media researcher Johanna Blakley reminded me of two important lessons for marketers: Visiting social networking sites is the number one activity on the web and women outnumber men on almost all significant social media networks. To reach women you need to be engaging with them […]
by Mindy Joyce
on March 6, 2012 in Social media
Getting into the weeds of a business is part of being an entrepreneur, but it can quickly push you off track from seeing how you need to drive the business forward, and where the opportunities are. Creating one-on-one relationships with customers have always been and will continue to be the #1 way to succeed in […]
by Mindy Joyce
on December 3, 2011 in Marketing, Wine
Last month I went to the first Wine Tourism Conference – a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference. For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]
by Mindy Joyce
on October 23, 2011 in Social media, Wine
Wine IS Social I often visit winery tasting rooms and I always love to see wineries, or any location for that matter, remind guests or customers to tell their friends. People do need to be reminded to check in sometimes, and they will check in or post information about your business. Nielsen reports that 70% […]
by Mindy Joyce
on September 11, 2011 in Marketing, Travel, Wine
After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]
by Mindy Joyce
on August 17, 2011 in Ecommerce, Marketing, Travel
Hot on the tail of a $40 million round of funding last week, Bloomspot have now started a new email called “Bloomspot Travel”. Even I am having a hard time keeping up with who is doing what in the private sales and group buying space in this category. Here is a refresher on some of […]
