Believe it or not, when Michael Mondavi first traveled the country promoting...
Best practices for Wine Clubs By Mindy Joyce Loyalty programs work in any industry and the wine industry is no different. Wine clubs are of course created by many wineries to build brand loyalty, secure future sales revenue, and also grow the customer base through referrals and word of mouth. In a recent interview Sue Straight, […]
Best Practices for ultra premium wineries that want to distribute to restaurants & retailers By Mindy Joyce Getting your head around how to sell to restaurants and retailers can seem daunting at first. There are a lot of considerations for a small winery, particularly around pricing, volume and how much time it takes to be successful. […]
By Mindy Joyce The wine industry as a whole takes this time of year pretty seriously. In October, November & December wine sales generally peak as people prepare for parties, celebrate with holiday dinners and buy gifts. As a wine seller you may want to start by creating a marketing calendar in advance. This can […]
Best Practices for Telling your Brand Story By Mindy Joyce You can find high quality wines everywhere these days. On a daily basis the wine consumer is bombarded with options of what to buy, and where to buy it. From the bottle store, to the grocery store; restaurant wine lists to wine websites and offers […]
Even with no physical storefront some of the most successful businesses online rely on email marketing to promote products and generate sales. Think of how companies like Amazon, Groupon, Gilt and Zappos use emails to reach out to potential customers with timely and relevant offers. Email marketing can be especially important when you are in […]
Even if you have a great website you could be missing out on sales if your shopping cart is lacking some basic elements. If the main purpose of your website is to sell wine, then you want to make the shopping cart easy to find from the home page. There shouldn’t be any confusion about […]
No one can deny that mobile phone usage is skyrocketing. An astounding 90% of US travelers say they use their mobile phones when vacationing domestically or abroad. This is according to TripAdvisor’s TripBarometer, released last month. The study also revealed that 91% of travelers globally say they use their smartphones on vacation, and most frequently […]