Believe it or not, when Michael Mondavi first traveled the country promoting...
The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands. The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]
Marketing has really changed dramatically over the past few years. Are you keeping up? If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears. Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]
Last month I went to the first Wine Tourism Conference – a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference. For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]
After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]
Hot on the tail of a $40 million round of funding last week, Bloomspot have now started a new email called “Bloomspot Travel”. Even I am having a hard time keeping up with who is doing what in the private sales and group buying space in this category. Here is a refresher on some of […]