Believe it or not, when Michael Mondavi first traveled the country promoting...
Even if you’re not a winery located in the Napa Valley, it’s worth taking a look at the latest visitor report conducted by Destination Analysts on behalf of Visit Napa Valley. In 2012 the tourist board commissioned a year-long study to learn more about who is coming to Napa and share important learnings with the […]
The risks and rewards of celebrity endorsements for the drinks industry For centuries celebrities and royalty have been used in promotional opportunities to endorse wine and spirits brands. The drinks industry as a whole is no stranger to spending millions to get celebrities to talk about and publicly consume their brands. But, in today’s world […]
Marketing has really changed dramatically over the past few years. Are you keeping up? If any of these marketing mistakes resonate with you then now may be a good time to re-evaluate and switch gears. Companies that are still using old tactics will quickly be left behind, especially those that are targeting millennials and baby […]
Last month I went to the first Wine Tourism Conference – a major contrast from what I’m usually doing mid November: learning from the travel industry’s heavy hitters and the hottest startups at the PhoCusWright Conference. For those of you that know PCW, the WTC couldn’t be more opposite. Thank goodness the wine tourism industry […]
After visiting the Rioja wine region in Spain this week, and as a follow up to my previous post about whether or not the wine industry is ready for tourism, there appears to be a number of challenges this region faces, and perhaps some things other regions can learn from. Rioja is an extremely impressive […]